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Jim works with our clients to determine and develop site content that truly speaks to their market about what they do. He owned and operated two advertising and marketing communications agencies before returning to writing full time. But he's not all books and brains...
Electronic Fasteners is a stocking distributor supplying quality fasteners for industrial, commercial, and mil-spec fastener markets. They carry inch and metric fasteners, nuts, bolts, screws, rivets and pins. As with many of our clients, Electronic Fasteners had a website when our account executives met with them, but they really needed an update. They were looking to scrap their old website and begin with fresh new ideas regarding their web presence.
Electronic Fasteners' old website, though clean and to the point, did not give them the dynamic and professional web presence that they needed. There was a lot of white space (literally!), the images were not engaging, and their content was not written with keyword rich wording. They needed to spruce up the site visually and optimize their content.
inConcert stepped in and took Electronic Fasteners' website to a new level. As one of our larger websites, Electronic Fasteners ended up with over 40 pages! With the help of our content writer, they now have pages and pages of search-engine-optimized content. In addition, they have a brand new eye-catching design with a custom image rotator on the home page. Each image within the rotator, when clicked, will take the viewer to a specified page on the website. The home page also dons a "Featured Item" box, where the client can put their latest and greatest products, news items, and announcements.
In addition to the aesthetics and content on their new site, we provided Electronic Fasteners with 2 highly customized web forms. In addition to the standard general inquiry web form, they now have a Material Request form where a viewer can enter their information and specify what type of materials they would like to be sent to them. They also have a custom Request for Quote form (RFQ). On this RFQ form, the viewer can specify up to 4 different products they need quotes on, upload artwork if they want an imprint, and give other miscellaneous specifications that fit their needs.
All in all, Electronic Fasteners now has a striking website with useful information and tools that will help any user navigate through seamlessly and effectively. It was a pleasure to work with Electronic Fasteners and we are proud to say that we helped them improve their web presence.
"Thank you all very much for applying such skill, creativity and diligence in completing this project. You have designed a fabulous website. The new website exceeds my expectations; it is truly beautiful and highly functional. It was a pleasure to work with each of you." - Frank Casagni, Electronic Fasteners